Donny Merrill

03About

Be curious, not judgmental.

A line from Walt Whitman that I try to run my teams by. I’m a design leader based in Springville, Utah, with a creative background and seven years leading product teams.

ABackground

From the trades to the product team

I lead product design teams that turn customer problems into products people use and businesses grow from. I sit side by side with engineering instead of handing off specs, and I judge design by what it does for the business.

At Fishbowl I dealt firsthand with activation, adoption, retention, expansion and margin, so I know which levers a design decision actually moves. Before that I spent seven years building apps for Legrand. And I came up through the trades in framing, metalwork and fabrication, so I respect how things get built and what it takes for them to hold up.

I love turning complex challenges into clean, thoughtful experiences and helping others do the same. Whether I’m shaping product strategy or mentoring designers, I bring a user-first mindset and a collaborative approach.

Education

BFA, Utah State University, Logan, Utah — 2011

Recognition

Design for Experience award, UX Magazine — Equinox, a complex cross-platform product.

Away from the screen

Oil paintings, prints, illustration and ceramics. Some of it lives on Instagram and Dribbble.

BExperience

Where I’ve led

2025–2026

Head of User Experience

Revive Media

Led end-to-end product design for a fast-growing media technology company using Claude and Figma. Partnered with cross-functional teams to define product strategy and translate business goals into user-centric solutions. Championed design systems and accessibility while leading a small team of designers and product managers.

2019–2024

Director, Product Design UX/UI

Fishbowl

Led the design vision across Fishbowl’s product ecosystem, including launching the company’s first SaaS platform from the ground up. Introduced a modern design system, established UX best practices, and built a strong in-house design team with remote employees. Helped shift the company toward a more user-centered mindset through research, cross-functional workshops and design leadership.

2012–2019

Lead User Experience Designer

Legrand

Founded and built Legrand’s first UX team. Led the creation of multiple 0→1 applications in the home automation space, hands-on from discovery through delivery, for smart home software and devices that won design awards.

2014–2015

Sr Designer

NetDocuments

Product and marketing design for cloud-based legal software: clean, intuitive UI, customer-facing materials, and video content for training and onboarding.

CReferences

What people are saying

Donny is an incredible manager. His attention to making his team feel comfortable while prioritizing continued education is like no other. He cares about how his team is treated and represented within the company.
Paige YoungUX Designer, AdvancedMD
Direct report
Donny believed in me right out of college, demonstrating exceptional trust, support, and an empowering management style that fostered independence and growth.
Jenna SmithUX Designer, ECI Software
Direct report
He was key in helping to move our SaaS product forward; leading the UI/UX team, working closely with the product group, providing subject matter expertise, being a sounding board for this engineering director (and his team) and always making himself available.
Eric SolariDirector of Web Development
Engineering partner
He’s the type of person who elevates any team he’s part of. A consummate professional, Donny consistently works towards the team’s goals, never prioritizing his own interests over those of the group.
Kraig WastlundSenior iOS Engineer, Fishbowl
Engineering partner
What stands out most about Donny is his collaborative nature and commitment to delivering designs that truly meet the needs of the project. Donny’s ability to balance creativity with practicality makes him an asset to any team.
Danny JohnsonDirector of Engineering
Engineering partner
Together, they delivered phenomenal work, including a complete redesign of an outdated UI and the creation of hundreds of new features. Their professional and efficient approach not only elevated the user experience but also saved countless hours of potential mistakes.
Skyler JohnstonGroup Product Manager
Product partner
I was consistently impressed by his charisma, talent, and the positive energy he brought to numerous teams.