Revive Media Convoy and Compass

The Research I ran user interviews with customers who churned or stalled during campaign creation and asked directly why they left. The answer wasn't a bug or a confusing UI element — it was a confidence gap. Users were making a judgment call they didn't feel equipped to make, and their instinct was to find a human who'd made that call before rather than trust the tool. We talked to 5 customers and this is what one of them said. "I didn't know exactly what to include to make the presentation and proposal land, so I asked a coworker how they'd handled it, then came back and reworked mine." The Solution Two connected interventions, addressing each problem directly: • Compass: an AI tool that predicts how well a campaign will perform before launch, giving users the confidence signal they were leaving the product to get from a coworker. • Progress navigation: a panel on the left side of the flow, showing users what they'd completed and what was still required to go live — replacing ambiguity with a clear checklist. I worked in Balsamiq for some of the rapid prototypes and quick conversations with the customer. Moved into Claude to quickly create a clickable prototype for testing And finished it up in Figma for the pixel perfect dev hand-off.